Coral Wedding Since 1970, when NSK established itself in Brazil, it has had its operations directed to the industrial sector. Bearing manufacturer, it operates in the production of maintenance and precision equipment, grease and lubricants, linear motion products, among others. Three years ago, the company created the industrial aftermarket unit and now it brings the automotive market specific offers for the clients in this sector. One of them is the Maximum Life Program, implanted two years ago, whose objective is to help the client make the most of the products. In this program, NSK provides its clients with proactive services - in which an engineer evaluates if the project suits those of the company -, predictive maintenance - with continuous monitoring of the part - and mechanics training at the Technical Qualification Center in Suzano (SP), Recife (PE), Joinville (SC), Vitória (ES), Uberlândia (MG) and Rio de Janeiro (RJ), or at the mobile training center. Having an annual production of 50 million units, the company plans to advance in the replacement market in 2006. According to Mr. Alexandre Scherer, head of application engineering and marketing, among the proposed plans there is a sales action aimed at the independent market of the products that are currently supplied to car manufacturers. "We are going to invest in the production line in order to be able to meet this segment's demand. By doing so, we wish to increase by about 10% our share", states Mr. Scherer. He also says that the perspectives for 2006 are very good and that, in March, they will put on sale a new bearing line for the heavy industrial and automotive sector. Citizenship company Committed to collaborating with social well-fare and development of communites in the places where it operates, NSK created the NSK Citizenship Company Program. It refers to a project that promotes integrated actions with companies, government, NGOs and the population, aiming at encouraging and expanding the social activities in the community.

Source: Mercado automotivo
Date: (01/12/2005)